You’re standing in front of a shelf in a department store or flicking through the pages of an online shop. Everywhere you have a variety of products that you want or need. You have unlimited options, whether it’s apples, cars, jeans or shampoos.
The question is not far off: does more choice make you happier? According to psychological research, “not necessarily”. In an experiment, subjects were offered chocolates to find out how happy they were with their choices and how their choices would affect their purchasing decisions. It turned out that those who had a choice between 30 amazing chocolates were ultimately more dissatisfied than those who were only allowed to choose from six chocolates. Test subjects who had no choice at all were the least satisfied.
So the idea is clear: more does not always mean more. No more happiness, no more satisfaction, no more pleasure. Because too much choice overwhelms us and just shocks us. We’re frustrated because we’re always afraid we’ve made the wrong decision. We’re afraid we’re missing out on something. There are too many choices. Too many advantages and disadvantages to understand and evaluate everything. So with more choices, we are more afraid of doing something wrong. Fear can never be a good adviser. We feel like a loser even if we get something. Many get caught in a whirlpool of fear, including FOMO (Fear of Missing Out). They are paralysed and unable to make decisions.
Don’t be a victim of fear. Remember that you won’t miss anything: no matter what your decision is, enjoy the new experience and put it in your piggy bank. Just do it and don’t hesitate beforehand. That way you’ll experience and create more than people who doubt everything. You can do it. You already have everything you need.
We are here so that you can reach your potential even further. Walk with us through your transformation from caterpillar to butterfly and see what you’re made of. So if you haven’t already, start today and test yourself all over again with our Butterfly Coach App.
THE AGONY OF CHOOSING
Lesezeit: 2 min
You’re standing in front of a shelf in a department store or flicking through the pages of an online shop. Everywhere you have a variety of products that you want or need. You have unlimited options, whether it’s apples, cars, jeans or shampoos.
The question is not far off: does more choice make you happier? According to psychological research, “not necessarily”. In an experiment, subjects were offered chocolates to find out how happy they were with their choices and how their choices would affect their purchasing decisions. It turned out that those who had a choice between 30 amazing chocolates were ultimately more dissatisfied than those who were only allowed to choose from six chocolates. Test subjects who had no choice at all were the least satisfied.
So the idea is clear: more does not always mean more. No more happiness, no more satisfaction, no more pleasure. Because too much choice overwhelms us and just shocks us. We’re frustrated because we’re always afraid we’ve made the wrong decision. We’re afraid we’re missing out on something. There are too many choices. Too many advantages and disadvantages to understand and evaluate everything. So with more choices, we are more afraid of doing something wrong. Fear can never be a good adviser. We feel like a loser even if we get something. Many get caught in a whirlpool of fear, including FOMO (Fear of Missing Out). They are paralysed and unable to make decisions.
Don’t be a victim of fear. Remember that you won’t miss anything: no matter what your decision is, enjoy the new experience and put it in your piggy bank. Just do it and don’t hesitate beforehand. That way you’ll experience and create more than people who doubt everything. You can do it. You already have everything you need.
We are here so that you can reach your potential even further. Walk with us through your transformation from caterpillar to butterfly and see what you’re made of. So if you haven’t already, start today and test yourself all over again with our Butterfly Coach App.
Your Butterfly Coach team
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